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Championing Uniqueness for Brand Success
written by
Erin Flock
Diversity in Model Casting
Historically, the modelling and acting industries have faced criticism for their lack of diversity. For years, a narrow standard of beauty and talent dominated – up until ten years ago most working models were primarily white, tall and thin - marginalising those who didn’t fit traditional norms. This led to a limited portrayal of relatable models and characters failing to represent the true diversity of real-world audiences.
In today's industry, inclusivity is more than a trend – it's a strategic advantage. Brands that embrace diversity in their casting and marketing connect with wider audiences, driving stronger emotional engagement and long-term loyalty.
At Sandra Reynolds, we celebrate our models' unique beauty that sets them apart and allows them to stand out and thrive in our industry. We understand inclusivity is essential for modern brand growth and is not just a passing trend. By championing diverse models across all dimensions – whether it’s ethnicity, gender, body type, or ability – the agency helps brands create authentic connections with broader audiences.
Sandra Reynolds' Commitment to Championing Uniqueness in Models
SR’s commitment to representing inclusive and relatable models ensures that our offering remains relevant and resonates with today’s consumers. This inclusive approach allows us to stand out and grow in a competitive marketplace.
We encourage our models to own their distinct look and highlight what makes them different. Whether it’s freckles, teeth gaps, height, body shape, hair, ethnicity, gender, age, visible or invisible disability, allowing their natural, authentic selves to shine through makes them memorable and we are fortunate as an agency to partner with brands that prioritise diversity in their casting and share these values.
Sweaty Betty Hertility
Fostering Self-Expression through our 'This Is Us' Division
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written by Erin Flock
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